This past week's output from members and friends of the Folgate community
Brand appeal meets workplace reality, (Earned First) Earned First’s APAC Workplace Monitor finds that big brands still attract staff, but many value culture more. David Blecken
The deep-seated psychology of reputation,(Folgate) Why boards should invest in reputation: it draws on two of the oldest human needs, to belong and to be respected. Ed Coke
Attention is easy, authority is earned, (Earned First) The real challenge is building credibility that travels across a fragmented information landscape.
UK Government launches plan to tackle accuracy of AI answers, (PR Futurist) The GCS guide to AI-powered search leads an issue that also covers AI misuse as the top reputation threat, GEO in US campaigns and Russian influence on AI models. Stuart Bruce
Podcasting’s billion users aren’t a billion listeners, (Stories & Strategies newsletter) MIDiA counts about 965 million podcast accounts, but people are counted more than once. Growth figures matter more, and YouTube now leads discovery. Doug Downs
Big bucks, The WednesdAI edition of Field Notes for 21–28 October: six themes from about 220 messages in the AC Artificial Intelligence group. David Gallagher
New Folgate experts, Folgate Three new names join the roster: Amanda Fone (UK) for talent and leadership, Stu Lewin (Spain) for branding and creativity, and Oliver Welz (Germany) for finance and operations.
TBF October newsletter, (Taylor Bennett Foundation) Highlights include an event on office politics at Burson on 5 November, the TBF Jobs Board’s busiest month and Summer Stars 2027, now open.
Communications Careers Fair, (Taylor Bennett Foundation) TBF and the Worshipful Company of Communicators host a careers fair on 25 November at Westminster Cathedral Hall. PRWeek UK editor John Harrington will speak.
Wake the money up: Japan’s signal to the City, Japan’s Ambassador points to ¥2,500 trillion of household savings ready to move, and the opportunity this creates for the City of London. Julio Romo
Ethiopia’s untapped potential, (Earned First, with PROI) Zeleman Communications’ founder on why constraints sharpen creative ambition, and what Ethiopia means for Africa’s creative economy.
The buyer who loves you, (The Sutton Memo) A founder has two offers: one from a listed group with a clear business case, and one from a chief executive who talks about culture. The charming one is not always the better deal. Tim Sutton
Step into PR, (Taylor Bennett Foundation) More than 200 people joined the first session of TBF’s Step into PR week, led by Freuds.
MENA Communications & Public Affairs Snapshot, This week’s briefing: Saudi Arabia postponed its flagship investment conference, and resilience is becoming key to the region’s competitiveness. Christophe Ginisty
When I realised my hype allergy had gone too far, A PR veteran of 30 years asks whether his dislike of hype has itself gone too far. James Tutt
